Trinidad and Tobago’s
telecommunications giant Bmobile recently partnered with 3 top entertainers to unveil a new event
concept entitled “Bmobile Blackberry Swing”. Through the use of their pin numbers, Bmobile
blackberry customers were able to access the event and gain the opportunity to mingle with one another
as well as with their favourite celebrities in an intimate, exclusive
environment.
The “Swing”, which was conceptualized and produced by
Bunji Garlin, Fay-Ann Lyons and Super Jigga TC, took place at the popular Port-Of-Spain nightspot 51 Degrees
and was a high fashion affair with attendees and specially invited guests dressed at their best in much
the same vein as a New York City fashion show.
Bmobile, being a service provider for blackberry, was a perfect fit for the role of main sponsor of
this festive occasion.
Bmobile used this unique social mixer to showcase two revolutionary
applications for the blackberry. One is IMPATICA which allows users to connect their
blackberries to their computers in order to view files and documents on a larger scale. This is useful
for frequent travelers or those persons who are always on the go. The other feature which received much
attention at the event was the GOOGLE LATITTUDE application whereby one can use
one’s gmail account to access the locations of anyone on his/her blackberry list (a feature which
was praised by many corporate and sales executives in attendance who identified several benefits of
this application)
The diligent work of Garlin, Lyons, TC and the Bmobile events team was
indeed apparent as the club’s ambience proved to be one of interest, excitement and comfort.
Complementing this setting were strategically placed flat screens displaying the latest in blackberry
advances and the hottest club music provided by DJ Assassin.
In addition to devoted customers
and corporate clients, the “Swing” also attracted many members of entertainment fraternity
including TV/Radio hosts Jason Williams and Whitney Husbands, Rapso artistes Ozzy Magic and Andy
Venture, Soca stars Fireball, Trini Jacobs and Problem Child (St. Vincent), as well as West Indies cricketer
Dwayne Bravo.
There was no shortage of surprises and treats during the night’s
festivities. The event went into high gear with the arrival of The Fire Man, Bunji Garlin, The
International Power/Groovy Soca Monarch, Fay-Ann Lyons and direct from
Jamaica the King of the Dancehall,
Beenie man, who all relished the opportunity to interact with their fans and fellow
entertainers.
Bunji, a Bmobile sponsored artiste and co-producer of the event,
stated that he loves being affiliated with the brand and was pleased with the execution of the
night’s activities. “Who wasn’t here tonight missed out” claimed Garlin. With
regards to the latest features of the Bmobile blackberry, Bunji focused on the Google Latitude and
acknowledged that even though some may view it as a tool for “macoing” there were benefits
and the services can be useful in cases of emergency.
His wife Fay-Ann Lyons jokingly stated that the application would be great for wives to track their husbands but
also concurred with Garlin’s statement about its benefits. She explained that her
“Berry” had been quite useful to her as an
artiste and can be helpful to not only corporate personnel but to all persons.
Beenie Man, who was glad to be back in T&T and who thoroughly enjoyed himself at the
Blackberry Swing offered this sentiment, “when it comes to Bmobile and me, it’s a respect
thing and I am happy to be here”. In reference to the Google Latitude application for the phone
he added, “we need to think like parents or people who want to love and protect and not like
jealous husbands or wives; we cannot love liming more than life and this phone feature is saving
lives”.
Among the highlights of this special evening were: the numerous onstage antics
of media personalities such as Jason Williams, Sonny Bling and Super Jigga TC who at one point of the
night each took on the role of MC; Beenie Man’s friendly impersonations of Bunji Garlin and
Dwayne Bravo; and the competition in which fans offered their best renditions of Fay-Ann’s
“Heavy T Bumper” in an effort to win a Blackberry, courtesy of Bmobile.
A
generally pleasant and entertaining time was had by all. Those fortunate to be present seemed to
particularly enjoy the exclusivity of the event as well as the freestyle nature of the evening’s
proceedings. Patrons, music fans and entertainers alike seemed unable to wait until the next edition of
the Bmobile Blackberry Swing came around.
To obtain more information on Bmobile and The
Bmobile Blackberry Swing
